Betabrand wanted to mock early Christmas sales by promoting a Christmas sale before Halloween. We created a browser-based arcade game featuring Santa, himself, battling his way through the mall against Halloween’s minions. Santa is armed with varied and hilarious holiday weaponry to survive the game’s multiple stages and to defeat the bosses of Halloween – Frankenstein and Dracula. As players made progress through the game, they would unlock Betabrand coupons to use during the sale.

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