Minecraft Marketplace Audience Strategy and Social Listening

Client: Minecraft

My independent research and audience insights clinched a strategic partnership with Minecraft that led to over $2 million of revenue with related partners within Microsoft and externally at Facebook. While working with Minecraft during the launch of its in-game marketplace, we were able to utilize the results of that campaign to provide messaging and audience guidance for Facebook ads to promote its “12 Days of Minecraft Campaign.” At the conclusion of the campaign we presented our performance results and analysis of social sentiment among players and content creators.

  • Roles

    Lead Strategist and Researcher, Producer