Formula Boats was done making its customers wait to experience their latest Super Sport Crossover boat. It was time to bring the 430 SSC to the show floor before the first one was even built, and we were going to be one of the first ones in the industry to do it using virtual reality. We partnered with Formula’s engineers to craft a 3D product tour optimized for the brand new Samsung Gear VR. An additional touch screen experience was later created for download directly from the Formula Boats website.

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