Xbox Live Creators Program Audience Strategy and Promotions

Client: Xbox

Working with the Xbox Live Creators Program team, we provided ongoing platform strategy and promotional projects based on my research into independent video game developers in order to attract more developers to the platform. Our featured executions included a messaging and design refresh to the platform’s website, and video profiles with the developer of one of the platform’s most popular games. The videos were featured on Inside Xbox and the Creators Program website.

  • Roles

    Lead Strategist, Copywriter, Producer